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Sample Advertising Growth Trends


ADVERTISING GROWTH TRENDS FOR SIC 3670 ELECTRONIC COMP, ACCESSORIES

PATRIOT SCIENTIFIC CORP

FY END MAY

    RELATIVE AD EFFECTIVENESS 0.48     RELATIVE AD PROFIT -0.19
2006 2007 2008 2009 2010

AVG CHG

AD 000$ 7 7 8 9 9 7.92 WHAT-IF SCENARIOS

MANAGEMENT BY OBJECTIVE

SIC SHR 8.67 8.41 8.22 8.06 7.94 -2.19     CHG AD$

-10%

+0%

+10%

    CHG SALES +5% +10% +15%
SALES 1085 1432 1756 2057 2325 20.98     SALES 2249 2493 2736     AD$ 9 9 10
SIC SHR 1.91 2.44 2.93 3.37 3.77 18.48     SHARE 2.39 2.64 2.89     ROR% -13.67 -13.67 -13.67

VIDEO DISPLAY CORP

FY END FEB

    RELATIVE AD EFFECTIVENESS 1.05     RELATIVE AD PROFIT 1.10
2006 2007 2008 2009 2010

AVG CHG

AD 000$ 75 86 95 104 112 10.96 WHAT-IF SCENARIOS MANAGEMENT BY OBJECTIVE
SIC SHR 91.33 91.59 91.78 91.94 92.06 0.20     CHG AD$ -10% +0% +10%     CHG SALES +5% +10% +15%
SALES 55643 57186 58268 59051 59336 1.62     SALES 35967 41573 47649     AD$ 147 151 155
SIC SHR 98.09 97.56 97.07 96.63 96.23 -0.48     SHARE 90.05 91.27 92.50     ROR% 52.19 52.20 52.20

 


Note that all the above information is for illustration of the report format only.

 


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