Business Research Reports - Advertising Ratios by Industry Sector

2011 Advertising To Sales Ratios by Industry Sector

Industry Sector	Ad to Sales Ratio %	Ad Growth %	Sales Growth %
Natural Resources & Materials	0.8	1.6	-2.3
Oil, Gas & Chemicals	0.3	-1.7	-5.8
Consumer Products	7.2	1.7	3.0
Health Care	3.4	7.0	7.0
Retail	1.6	1.5	2.9
Financial Services	0.9	-10.1	9.3
Electronics & Scientific Instruments	1.6	6.1	6.2
Computers & Software	1.9	4.4	3.8
Industrial Equipment & Furnishings	1.5	-1.4	-1.2
Transportation & Travel	1.6	-5.6	-1.1
Services except Healthcare	2.7	2.8	0.6
Construction & Real Estate	2.7	-2.5	-0.2
Communication Products & Services	3.5	0.1	1.8
Wholesale	0.8	-3.9	-0.1
All sectors combined	2.0	8.5	13.4

Advertising Ratios & Budgets is the source for the above data. This detailed report covers over 5,000 companies and 300 industries with historical 2010 advertising budgets, 2011 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2011 and 2012 budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies. Bought by major advertising agencies, media companies, advertisers and libraries. View sample page or Table of Contents

ISBN 1-932024-80-8
Book and database

198 pages

$ 395 US
$ 495 US

For a complete list of industries covered, see SIC Code Listing